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Our Personalized Fit Process

MEASUREMENT BOTH FEET AND ARCHES It is important that we measure both of your feet, as it is more common that you have different size feet! Also, we can’t forget the arch measurement as this is just as crucial to finding the correct fit for you. FOOT SCAN To look more in depth into your situation, we use our Aetrex scanner to determine how the pressure is distributed on your feet. Knowing your pressure distribution will allow us to understand foot issues you are having or allow us to prevent future foot ailments. This scan also provides very important information on your arch. The arch analysis allows your fit specialist to fit you in the correct category of shoes and provide you with the best insert recommendation. SLOW MOTION VIDEO ANALYSIS Next up is the video analysis done on the treadmill. This analysis is an extension of the foot scanner and helps provide useful gait information to the runner or walker. We use this feature to show pronation or supination and further understand the movement of each individual foot. FIND YOUR FIT After gathering the analysis information it is time to find your fit! Information from the measurement, foot scan and slow-motion video analysis will allow your fit specialist to recommend multiple shoe options as well as the correct inserts. We provide the options, and it is up to you to decide what you would like! JOIN THE HERD! We take pride in our service and the customer experience we offer. Your experience does not end after your fit has been chosen. We finish the job. To us this means we carry our service through your checkout by making sure you have the opportunity to sign up for our loyalty program and providing you a complimentary water as we walk you out the door. We greatly appreciate your business and are grateful to have you as a member of our herd!

About Dallas Running Co.

With values rooted in character, family and community, our brands strive to provide the best environment for you. We value the individual, and feel it is important for each client to receive a custom experience. Our brands take pride is educating walkers and runners and providing the best quality athletic products on the market. It is our hope that you hold us to this standard and join our family as we grow our herd together!

Established in 1998, Fort Worth Running Co. continues to be the wellness leader in the Fort Worth community. In addition to providing a personalized shopping experience, Fort Worth Running Co. offers a variety of training groups as well as weekly social runs.

We are excited to announce our second store, Dallas Running Co., is now open in The Shops at Legacy in Plano, TX. We are proud to serve the local community and look forward to building our Dallas herd!


What do our clients think?

  • It was my first visit there and let me say it was an experience. I was in need of running shoes and I was a little nervous, as I didn't know what I was supposed to do or ask for. Well, Nick, the fit specialist was extremely helpful. He was very nice and made feel welcomed, he made my first visit amazing. He informed me of the social runs and insisted that I join. I walked out with the most comfortable shoes and I couldn't wait to try them out! I am very pleased with the customer service and the welcoming environment. Thank you for all your help!

    Sable Rodriguez

  • I can't say enough good things about this business. They truly care about you and getting you in the right shoes. The technology they have is top notch. Customer service was impeccable. Very educated staff. Thank you Tyler and Corey!! These people know their shoes and wanna help you!!

    Toni Lacey

  • With attention to detail, hospitality and knowledgeable staff-this is the best store for all things running! Thank you to the staff at the Plano location for being so welcoming and taking the time to fit not only myself but my coworkers and family as well.

    Sofia Mora

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